What are the strengths and weaknesses of qualitative and quantitative data?
Strengths of Qualitative Data:
Offers more richness of detail
Provides greater insight into thoughts, feelings, and opinions
Greater external validity
Weaknesses of Qualitative Data:
Strengths of Quantitative Data:
Easier to analyze and summarize
More objective and less open to bias
Easier to identify patterns
Weaknesses of Quantitative Data: