MEDIA AND INFORMATION LANGUAGES

• Producer


  A person who targets audiences by catering to their interests and providing platforms that would suit their needs and preferences
• Audience


  A group of spectators in a public event
• Stakeholders


  A group of people or organization that has the same interest or concern with a particular group
• Stakeholders


  They are the direct beneficiaries of what the media produce. They are the ones whose needs are satisfied.
• Language


  Pertains to the technical and symbolic ingredients or codes and conventions that media and information professionals may select and use in an effort to communicate ideas, information and knowledge.
• Media Languages


  Codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience.
• Codes


  are systems of signs, which create meaning
• Convention


  a standard or norm that acts as a rule governing behavior
• Technical Codes


  ways in which equipment is used to tell the story (camera techniques, framing, depth of fields, lighting and etc.)
• Technical Codes


  include sound, camera angles, types of shots and lighting.
• Extreme Long Shot


  covers a wide area, thus, framing the subject including a vast amount of its surroundings.
• Extreme Long Shot


  often used to provide context for the scene or show far transportation
• Extreme Long Shot


  also called extreme wide shots such as a large crowd scene or a view of scenery as far as the horizon. It depicts distance, thus, covering a huge area.
• Long Shot


  Intended to show a setting within a certain distance
• Long Shot


  Does not cover great distances unlike the previous one
• Medium Long Shot


  shows a group of people in interaction with each other with part of their surroundings in the picpicturetur
• Full Shot


  shows the subject fully, from head to toe in order to show action -used for dialogue sequences, and they allow the viewer to pick up on the character's movements and gestures.
• Medium Shot


  shows a subject down to his/her waist, or chest (medium close up)
• Medium Shot


  commonly used for interviews or newscasting because it directs the viewers to the subject
• Close Up Shot


  a full-screen shot of a subject’s face showing the finest nuances of expression
• Extreme Close Up Shot


  a shot of a hand, eye, mouth, or any object in detail
• Extreme Close Up Shot


  removes all possible distractions, thus focusing on the minute details
• Aerial Shot


  Overhead Shot and Bird's Eye Shot
• Aerial Shot


  long or extreme long shot of the ground from the air
• High-Angle Shot


  Camera is positioned looking down.
• High-Angle Shot


  shows people or objects from above higher than eye level
• High-Angle Shot


  makes the subject look weak or vulnerable
• Low-Angle Shot


  Camera is positioned facing upwards
• Low-Angle Shot


  shows people or objects from below, lower than eye level
• Low-Angle Shot


  subject looks more dominant and powerful
• Eye-Level Shot


  neutral, normal viewing level -gives the viewer sense of equality
• Canted/Dutch Angle


  an intentional camera tilt
• Canted/Dutch Angle


  camera is not leveled in the horizon
• Canted/Dutch Angle


  aims to make the viewers uneasy and creates imbalance
• Symbolic Codes


  show what is beneath the surface of what we see (objects, setting, body language, clothing, color, etc. )
• Written Codes


  use of language style and textual layout (headlines, captions, speech bubbles, language style, etc. )
• Headline


  a brief, attention-grabbing statement typically found at the top of an article, news story, or advertisement.
• Caption


  a short description or explanation accompanying an image, illustration, or video. It provides context or additional information about the visual content. 
• Speech Bubble


  a graphic element commonly used in comics, cartoons, and graphic novels to represent dialogue or thoughts.
• Determine the Camera Shot used in the picture

  Extreme Long Shot