Each participant is randomlyassigned to a group, which participates in only onecondition of the experiment.
Strengths of Independent Groups Design (2)
No ordereffect
No demandcharacteristics - it is hard for participants to work out the aim of the study
Limitations of independent groups design
Participantvariables can affect the DV of the study. RandomAllocation must be used so that participant characteristics are equallyspread across all the groups.
What is Random Allocation
Where participants are randomlyassigned a group in independentgroup designs in an attempt to control participantvariables. It means that participant characteristics are more evenlyspread across all of the groups.
What happens in a repeated measures design
Participants take part in allconditions of the experiment
Strengths of Repeated Measures design
Participantvariables are controlled as everyone takes part in all conditions of the experiment.