Rebranding

• Cities create a brand to create a usp for tourism and investment
• Regeneration refers to investment of capital and ideas to revitalise a places socio economic and environmental consitions
• Reimaging refers to developments associated with rebranding
• Rebranding aims to change negative perceptions of a place
• Cornwalls kmage was of declining primary rural indistry
• Cornwaal had k lowest ik wages 25% below average
• Destination tourism is where people visit a place because of a single attraction and the hope is the stay in the areas and spend miney
• Destination tourism in cornwall involves rick stein restaurant and Eden project
• Expansion of newquay airport to lomit isolation
• Eden project contested due to traffic increasing journey times by 30mins and pollution as the 3500 parklong specs emit more co2 than everything else in at Austell when gull
• Eden project brings 750000 visitors per year who spend an average of 150 in corl wall and increasing bookings in holiday cottages and reduces employment by 6% with over 400 full time staff and many part time
• EU aided cornwall as 160000 given to private investors if it was matched creating over 580 projects woeth over 230mn
• Combined universities of Cornwall reduced brain drain and increased knowledge economy and infrastructure e
• Strategies for rebranding include flagship developments legacies market led approach and top down aproach and events or themes
• Cornwall declined to declining primary industries