Society - promotes values of traditional family life -> marriage, heterosexual relationships, children born in wedlock, monogamy and traditional morals
Society - 2012 Cameron went against pledge of tax break for married couples
Individuals and groups - individuals have primacy
Individuals and groups - believe in free market economics as a way to maximise individual choice
Individuals and groups - believe society should be a meritocracy
Economy - low taxation and no nationalisation
Economy - free market and private enterprise so little state regulation
Economy - supports the introduction of market discipline and private companies in the delivery of public services
Economy - Conservative's 2022 mini-budget reduced national insurance and corporate tax
State - small state
State - maximising private enterprise, personal responsibility and low taxation
State - welfare state creates a culture of dependence
Law and order - deterrance through punitive sanctions including incarcaration
Equality - inequality is morally defensible because of individual rights and meritocracy