One strength of the two-process model is its real-world application in exposure therapies:
The two-process model explains that phobias are maintained by avoiding the phobic stimulus
Once the avoidance behaviour is prevented it ceases to be reinforced and therefore declines
Therefore, this shows the value of the two-process approach as it identifies a means of treating phobias
Cognitive aspects of phobias
One limitation of the two-process model is that it does not account for the cognitive aspects of phobias:
Phobias are not simply avoidance responses - they also have a significant cognitive component
For example people hold irrational beliefs about the phobic stimulus (e.g. that a spider is dangerous)
Therefore, the two-process model offers an incomplete explanation for the symptoms of phobias
Phobias and traumatic experiences
One strength of the two-process model is evidence for a link between bad experiences and phobias:
Little Albert illustrates how a frightening experience involving a stimulus can lead to a phobia of that stimulus
Ad De Jongh found that 73% of people with a fear of dental treatment had experienced a traumatic experience involving dentistry
Only 21% in the control group had experienced a traumatic event
Therefore, this confirms that the association between stimulus and UCR leads to the development of a phobia
Counterpoint to phobias and traumatic experiences
Not all phobias appear following a bad experience:
Common phobias such as snakes occur in populations where very few have any traumatic experiences.
Not all frightening experiences lead to phobias
Therefore, the association between phobias and frightening experiences is not as strong as we would expect if behavioural theories provided a complete explanation