quantitative and qualitative data

• what is quantitative data?

  numbers: statistical analysis of processes
• examples of quantitative data?

  score on memory test, number of observations recorded
• strengths of quantitative data?

  easy to analyse, consistent, precise, reliable
• limitations of quantitative data?

  difficult to understand context, data may not be robust enough to explain complex issues
• what is qualitative data?

  words: answers/ descriptions
• examples of qualitative data?

  behaviour description, verbal interview answer
• strengths of qualitative data? 


  develops an in depth understanding, more useful to investigating
• limitations of qualitative data? 


  subjective, complicated, time consuming volumes