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3.4 Operational Performance
3.4.3 Improving performance
economies of scale
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What is buying economies scale?
Buying in greater quantities usually results in a
lower
price (
bulk
buying)
What is technical economies of scale?
Use of
specialist equipment
or processes to
boost productivity
What is marketing economies of scale?
Spreading
a fixed marketing spend over a larger range of
products
, markets and customers (TV adverts)
Network economies of scale?
Adding
extra customers or users to a
network
that is already established
What is financial economies of scale?
Larger
firms benefit from access to more and
cheaper
finance