A high-level plan that defines the long-term goals and direction of a company, focusing on how it will compete in the market and achieve a sustainable competitive advantage.
Business Strategy
TYPES OF BUSINESS STRATEGY
Cost Leadership
Differentiation
Focus
Growth
Innovation
Sustainability
Diversification
Defensive
Retrenchment
Cooperative
Digital
Blue Ocean
A functional plan that outlines how a company’s resources and processes will be managed to support the broader business strategy, focusing on efficiency, quality, flexibility, and cost-effectiveness in delivering goods or services.
Operations Strategy
TYPES OF OPERATIONS STRATEGY
Cost-Driven
Quality-Driven
Flexibility
Delivery/Time-Based
Innovation
Service-Driven
Sustainability
Capacity
Supply-Chain
Technology-Driven
Lean
Outsourcing
Definition and Focus: Broad and High-Level; Focus on Competitive Advantage
Business Strategy
Definition and Focus: Functional and Specific; Focus on Efficiency and Process Optimization
Operations Strategy
KEY COMPONENTS OF BUSINESS STRATEGY
Vision, Mission and Values
Environmental Scanning
Competitive Analysis
Identifying Competitive Advantage
Setting Strategic Goals and Objectives
Resource Allocation
Choosing Growth Strategies
Strategic Implementation and Execution
Evaluating and Controlling Strategy
Types of Environmental Scanning
SWOT
PESTEL
Growth Strategies in Business
Market Penetration
Product Development
Market Development
Diversification
KEY ELEMENTS OF OPERATIONS STRATEGY
Aligning Operations Strategy to Business Strategy
Competitive Priorities in Operations Strategy
Decisions in Operations Strategy
Aligning Operations Strategy with Product or Service Design
Global Operations Strategy
Sustainability and Operations Strategy
Continuous Improvement
Balancing Trade-offs in Operations Strategy
Decisions in Operations Strategy
– Process Design and Layout
– Capacity Planning
– Supply Chain Management
– Technology and Innovation
– Inventory Management
– Workforce and Human Resources
STRATEGIC ROLE OF TECHNOLOGY
Technology as a Competitive Advantage
Improving Operational Efficiency
Enhancing Product and Service Innovation
Role in Supply Chain Management
Facilitating Data-Driven Decision Making
Supporting Flexibility and Scalability
Enabling Sustainable Operations
Enhancing Customer Experience
Typically defined as the ratio of outputs to inputs; it measures how resources like labor, materials, and capitalare efficiently used to produce goods and services.