Self report techniques

• What is the primary method of communication in an interview?

  Face to face communication
• What are the characteristics of a structured interview?

  • Series of closed questions
  • Interviewer reads questions verbatim
  • Participant only analyzes responses
  • Produces quantitative data
• What defines a semi-structured interview?

  • Combines structured and unstructured techniques
  • Interviewer has a topic of interest
  • Allows participants more freedom and flexibility in responses
• What is an unstructured interview?


  • Participants can answer freely
  • Produces both qualitative and quantitative data
  • May include a series of questions for follow-up
• What type of self-report involves participants answering questions?

  Questionnaire
• What types of questions can a questionnaire consist of?

  • Closed questions
  • Open questions
• What factors should be considered when designing questionnaires?

  • The aim of the questionnaire
  • Length of the questionnaire
  • Previous questionnaires
  • Pilot study
• What is an example of a closed question in a questionnaire?

  On a scale of 1-10
• What is the purpose of open questions in a questionnaire?

  They offer freedom for participants to expand and explain their responses
• How might an open question be phrased in a questionnaire?

  How do you feel about...?
• What is the difference between quantitative and qualitative data in interviews?

  • Quantitative data: Numerical data that can be measured and analyzed statistically
  • Qualitative data: Descriptive data that provides insights into participants' thoughts and feelings