Exited chain of 'Fresh and Easy' shops in US as misjudged American market
Overtrading - Wilko
Expanded store chains without efficiently managing cash flow
Experience Curve - Amazon
Can use exp from operating in lots of diff industries (e-commerce, supermarket, cloud computing) to make strategic long-term strategy
Synergy
Sainsbury bought Argos - revenue synergy
Overtrading - WeWork
Expanded globally too quickly - recklessly spent money on areas not central to business + not enough cash to fire employees due to redundancy pay. Lost 3/4 value in one year
Overtrading - Forever 21
Opened too many new stores - expansion decreased product quality - more mass-produced so lost touch with core customers + faced competition from Zara + H&M e-commerce
