conformity

• conformity is...


  a change in a person's behaviour/opinions due to real/imagined pressure from a group
• compliance is...


  type of conformity - shallowest type of conformity, just going along with it for a short time, doesn't change person's beliefs away from the situation
• example of compliance


  laughing at a joke you don't understand because everybody else is
• identification is...


  type of conformity - when a person changes their behaviours publicy to fit in with a group, but only when they are around that group
• example of identification


  crazed football fans at a match in the same shirt, compared to them at home
• internalisation is...


  type of conformity - when a person completely changes their beliefs/behaviour to always fit in with a group, conforms both within and away from the group, opposite to compliance
• example of internalisation


  a person changing their religion
• what are the two different explanations for conformity?

  normative social influence

  informational social influence
• NSI is...


  explanation of conformity - when a person conforms to fit in with a group with the intention/desire to be well-liked and not rejected
• is NSI an emotional or cognitive response?

  emotional
• ISI is...


  explanation for conformity - when a person conforms to a group in order to be right/do what they perceive is right, conforms to not be "wrong"
• is ISI an emotional or cognitive response?

  cognitive
• what is schulz et al (2008) discover when researching conformity?

  hotel guests exposed to a message that "75% of other guests recycled towels at least once", reduced their own towel usage by 25%
• schulz et al's research was an example of...


  NSI - suggested that people shape their own behaviour to fit in with the majority
• what did lucas et al (2006) discover when researching conformity?

  students conformed more to an incorrect answer when they found the task more difficult
• lucas et al's research was an example of...


  ISI - showed that people conformed more in situations where they didn't know the correct answer