Inflation and price elasticity of demand
-Remember that price elasticity of demand refers to the responsiveness of demand to changes in price
-When demand is inelastic, a price rise leads to a less than proportionate fall off in quantity demanded
-When demand is elastic, a price rise leads to a more than proportionate fall off in quantity demanded
-Businesses with products that have inelastic price elasticity of demand will be less affected by a rise in inflation