Importance of motivation

• industrial relations - if employees are motivated to do their job there is less likely going to be industrial relations problems, which can damage a company's reputation
• intrapreneurship - employees will work harder for the company and some may come up with new ideas to help the firm, which will greatly reduce costs in research and potentially make the business more successful
• retain employees - as good employees re motivated to work for the company, it is less likely that they will leave - employees cost a lot to train so the company will get more value for its investment the less employees leave
• productivity - if morale is high because of highly motivated employees, they will be more productive and the company will benefit as a result - quality, sales and profits should increase accordingly