MODULE 2: ESSENTIAL TOOLS OF DIGITAL MARKETING
Cards (57)
- TEN ESSENTIAL TOOLS FOR DIGITAL MARKETING
- In the early days of the Internet, you had to custom-code websites from scratch. Today, even the most nontechnical person can create and publish text, images, video, and audio to the web using a content management system (CMS), which is a software application used to manage the digital content and design of your website. The mostimportant choice you make when building your website is what CMS to use.
- CHARACTERISTICS OF Building a Website:
- Apps/Softwares in Building a Website
- This free, open source platform began as a blogging platform and has evolved into a full-blown CMS. It is extremely modular and search-engine friendly, and it allows for multiple users with various levels of permissions.
- Whether you’re selling physical products completely online or you’re a brick-and-mortar retailer looking to sell your wares online, this is worth your consideration. This handles the design and layout of your store, but it also manages payments, shipping, inventory, and more.
- It is a business that stores your website files and makes your websiteaccessible on the Internet.
- Although you can set up a web server to deliver your website yourself, most companies want to use a web hosting company.
- CHARACTERISTICS OF Hosting a Website
- Apps/Softwares in Hosting a Website
- If you choose to use WordPress as your CMS, this app/software is a great choice as your web host. This company is known for exceptional uptime, lightning-fast page load speeds, and unprecedented security.
- No matter what you’re looking to deliver on the web, chances are this software can handle it. It is a company with an excellent reputation in the industry and a long track record of quality.
- It is critical to the success of most digital marketing campaigns.
- Hundreds of email marketing tools are available to choose from, but a few stand out in the crowd.
- CHARACTERISTICS OF Choosing an Email Marketing Software
- Apps/Softwares in Choosing an Email Marketing Software
- It provides enterprise-level email marketing software with the capability to handle complex email automation campaigns and advanced email segmentation.
- Despite its low cost, this has a sterling reputation for deliverability, and the software integrates seamlessly with other popular tools like WordPress. If your budget is tight, this software is an outstanding choice.
- It offers solid email marketing software for businesses that sell physical products. The software integrates with your shopping cart, payment platform, customer relationship management (CRM), and more.
- As your business grows, you will likely need to add customer relationship management (CRM) software. In some cases, your CRM will replace your email software, but a CRM is much more than an email service provider. It can, in fact, be difficult to pin down theexact role of a CRM because that role varies widely from solution to solution. That said, all CRMs are designed to manage the relationships with your customers and prospects, as well as the data associated with that relationship.
- CHARACTERISTICS OF Choosing a CRM Software:
- Apps/Softwares in Choosing a CRM Software
- With this tool, you have the capability to manage products, record customers’ and prospects’ data, process payments, send emails, and more all from one system.
- It is a cloud-based CRM that offers solutions for every business, from small to enterprise level. It is known for its robust integration with thousands of applications, from QuickBooks to Evernote.
- It is arguably your most important tool because, well, it’s how youprocess payments. The payment processor handles transactions from various channels, with the most critical ones being credit and debit cards.
- CHARACTERISTICS OF Adding a Payment Solution:
- Apps/Softwares in Adding a Payment Solution:
- Offering dependable, easy-to-configure payment processing with a rich feature set, it handles recurrent billing and integrates with applications such as WordPress, Shopify, and FreshBooks.
- It is considerable if you want customers to be able to swipe credit or debit cards in your store or on the go. The app turns your smartphone or tablet into a credit card processing machine.
- They contain templates to build effective landing pages, and some even come with split testing capabilities built right in.
- CHARACTERISTICS OF Using Landing Page Software:
- Apps/Softwares in Using Landing Page Software:
- This lets you build beautiful landing pages without touching a single line of code. It integrates with other tools such as Aweber (an email service provider), Infusionsoft and Salesforce (CRMs), GoTowebinar (a webinar delivery platform), and more.
- A more technical landing page tool with clean code, beautiful templates, and the capability to run A/B split tests from within the platform. It is definitely worth a shot if you love great design.
- The web seems to become more visual with each passing day. With the rise of social platforms like Pinterest and Instagram, even text-based platforms like Twitter are embracing the power of the image. As a digital marketer, you’ll likely find yourself needing to create images for everything from a Facebook ad to an email promotion.
- CHARACTERISTICS OF Sourcing and Editing Images
- Apps/Softwares in Sourcing and Editing Images
- It is a cloud-based drag-and-drop design application that comes with millions of images, layouts, icons, shapes, and fonts to choose from.
- Capture any type of image on your computer screen and use its dynamic editor to crop, resize, add callouts and text, and much more.
- It enables you to open an image and make changes to it by rotating, cropping, or resizing it in the cloud-based editor. Add effects, overlays, stickers, and more with this free image editor.