Supporting Research

    Cards (3)

    • Asch (1951) showed that people will conform to a majority view. This supports NSI.
      • Asch (1956) asked participants why they conformed and most said they did not want to look different, so went along with the group. This supports NSI.
      • Sherif (1935) asked participants to estimate how far a point of light had moved. When in groups, participants changed their personal view to that of the group. This supports NSI.