positives

• + = Bandura’s (1961) research (which is also on the spec, and you could be asked about separately) ​
• + = It has plentiful research support. For example, Fox and Bailenson (2009) found that humans were more likely to imitate computer-generated ‘virtual humans’ who were similar to themselves, and Rushton and Campbell (1977) found that same-sex modelling significantly increased the number of female observers who agreed to, and then actually did, donate blood. These studies demonstrate support for different aspects of SLT, including modelling and vicarious reinforcement, adding credibility to the key principles of this theory.
• ​ + = Its application to real-world issues. Andsager et al. (2006) found that ‘identification with a character or example may increase the likelihood that audiences will model behaviour presented in an anti-alcohol message’. The principles of SLT can be used to provide a positive impact on promotional health campaigns and help with behaviours like alcoholism.​