Social Change

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Created by
Ephie

Cards (5)

  • Social change- process by which societal beliefs, attitudes and behaviour create new social norms
  • Social change is a slow, gradual process which allows for a lack of disruption to society
  • Once social change has occurred, conformity leads to this change being strengthened
  • Conformity is often driven by normative social influence
  • Evaluation
    • DeJong (2009) found that social change campaigns are not effective
    • Nolan (2008) found that NSI messages were effective
    • Asch, Zimbardo and Milgram all have artificial tasks