Culture Bias EVALS

• S - evidence for the existence of culture bias. Smith and Bond reviewed research in a European textbook on social psychology. They found that 66% of the studies were American, 32% were European and 2% were from the rest of the world. The vast majority of participants were undergraduate students. This shows that there is culture bias within our samples which needs to be addressed. In order to do this we should be aware of such imbalance and bias and try to find more representative samples which includes a variety of cultures. This is done to reduce the level of culture bias and ethnocentrism.
• There is evidence for the existence of culture bias. Smith and Bond country and percentages: 66% American 32% European 2% from the rest of the world. In addition, the vast majority of participants were: undergraduate students This shows that...
• The Evaluation points for culture bias

  • Evidence for the existence of culture bias.
  • Drastic consequences of culture bias within the tools used for ethnic minorities
  • Some researchers argue that the method of assessing culture bias on the traditionally collectivist/individualist distinction is no longer relevant to today's world
  • Awareness of culture bias has lead to positive strides being made within psychology
• (Evidence for the existence of culture bias) This shows that there is culture bias within our samples which needs to be addressed. In order to do this we should be aware of such imbalance and bias and try to find more representative samples which includes a variety of cultures. This is done to reduce the level of culture bias and ethnocentrism.
• Some researchers argue that the method of assessing CB on the traditionally collectivist/individualist distinction is no longer relevant to today's world. For example, Osaka et al found that 14 out of 15 studies comparing USA and Japan found no evidence of a traditional distinction between individualism and collectivism. This shows that the traditional individualistic (USA) and collectivist (Japan/China) divide is not prominent anymore. ...
• (Distinction between collectivist and individualist is no longer relevant)... This is a result of modern day global communication and interconnectedness. The previous simplistic individualistic/collectivist distinction is now considered 'lazy' and not reflective of cultural differences today. In the modern age, researchers need to be more racially sensitive when publishing their research as this is an increasingly delicate issue in today's cultural climate.
• Awareness of CB has lead to positive strides being made within psychology. For example, researchers travel more now to other countries compared to decades ago, visit international and university conferences where they come across psychologists from different cultures and countries to exchange ideas and research with. This provides opportunities to do cross cultural research by studying other cultures from within, diminishing the likelihood of CB allowing for a greater understanding of behaviour in other cultures
• There can be drastic consequences of culture bias within the tools used for ethnic minorities . For example, a US Army IQ test just before WW1 asked questions that were highly culturally bias (easily answered by Caucasians and difficult for African-Americans e.g. George Washington is to John Adams as first is to..?) ...
• (Drastic consequences of culture bias within the tools used for ethnic minorities )... The test showed African-Americans to have lower scores and lower mental ages. It created and perpetuated negative black stereotypes used to deprive them of opportunities in society and promotions. This shows the importance of being sensitive in research and not putting a group at a disadvantage, thus ensuring research is not used to discriminate against people.