An example of ethnocentric research is Ainsworth'sstrangesituation study which proposes that the ideal attachment is characterised by infants showing mildseparation anxiety.
Ainsworth's study This leads to misinterpretation of child rearing in places like Germany as they do not fit the American norm. German children are less likely to show such separation anxiety.
As a result, German mothers were perceived as cold and distant when in reality they were trying to foster independence in their children.