criticisms

• 'limitless choice' ignores power & inequality 


  -structures in society still exist and can restrict choices

  > not everyone can afford buying new products to change their identities because it's trending
• hypocritical : criticism on logical grounds 


  -argues there's no truth

  -then expects you to believe what they're saying is true
• hyperreality / simulacra 


  -wrong to assume we can't distinguish reality from media

  -people can question what they see
• not all views are equally true

  -there's moral truths (right & wrong)

  -some people's views are morally indefensible as they're incorrect

  ('the Holocaust didn't happen')
• not the case that nothing can be done to improve society


  -scientific discoveries & political decisions can solve human problems and make a difference to society