other experiments

• schulz et al (2008)


  conformity - found that guests exposed to a message that said that "75% of other guests reused towels at least once" then reused their own towels by 25% - due to NSI
• lucas et al (2006)


  conformity - found that students conformed more to an incorrect answer when they found the maths question more difficult - due to ISI
• perrin and spencer (1970's)


  asch's study - redid study with engineering students, only 1/396 trials conformed - limitation of asch's study
• smith and bond (1993)


  asch's study - found that fiji had the highest rate of conformity at 58% and belgium had the lowest at 14%
• banuazzi and mohedvi (1975)


  zimbardo's study - believed that participants were just "role-playing"
• haslam and reicher (2006)


  zimbardo's study - redid experiment through the bbc prison experiment, had opposite findings to the original study, prisoners took control and they did not conform to their social roles
• ome and holland (1968)


  milgrim's study - believed that participants were "play-acting"
• gina perry (2013)


  milgrim's study - relistened to original recordings and found that only 1/2 believed the shocks were real, 2/3 were disobedient - limitation to milgrim
• sheridan and king (1972)


  milgrim's study - participants told to give real shocks to puppies, had similar results to milgrim - 100% women went to highest shock, 64% of men - supports milgrim
• game of death (2010)


  milgrim's study - french TV show, 80% of participants obeyed and went to highest shock - supports milgrim, study still prevalent in modern day
• holfling et al (1966)


  milgrim's study - nurses told over the phone to administrate an overdose of a drug, 21/22 nurses obeyed - supports milgrim
• rank and jacobson (1977)


  milgrim's study - redid hofling's experiment, but made it more realistic, 2/18 obeyed - limitation