types of data

• Qualitative -information in words which cant be counted or quantified

  Strength - rich and detailed info about experiences - more insight

  Limitation- complexity makes it difficult to analyse and draw conclusions 
• Quantative 

  Data that represents how much how many or how long of something- often with numerical form

  Strength - easy to analyse (descriptive statistics and statistical tests) clear conclusions drawn 

  Limitation - oversimplify reality- conclusions are meaningless

  Eg. closed questions may not be what people are really feeling
• Primary -info observed or collected directly from firsthand experience

  Strength- Researcher has control- can design it to exactly fit aims 

  Limutation- designing a study is a lengthy and expensive process
• Secondary- info used in a research study that was collected from someone else  or for a purpose other than the current one

  Strength - simpler and cheaper to access

  Limitation - the data might not exactly fit needs of study