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Theme 1: Marketing and people
Demand
Price Elasticity of Demand
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Cards (23)
What does
PED
stand for in economics?
Price Elasticity of Demand
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What does
price elasticity of demand
measure?
It measures the
responsiveness
of quantity demanded to a change in price.
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How is
price elasticity of demand
calculated?
It is calculated as the
percentage change
in
quantity demanded
divided by the percentage change in price.
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If the price of a product increases by
1.25
and the quantity demanded decreases by 25, what is the
PED
?
The PED is
−
25
/
1.25
=
-25/1.25 =
−
25/1.25
=
−
20
-20
−
20
.
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What does it mean if a
product
is
price inelastic
?
It means that demand for the product does not change much with a change in price.
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Give an example of a price inelastic product.
Petrol
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What does it mean if a product is
price elastic
?
It means that demand for the product changes
significantly
with a change in price.
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Give an example of a price elastic product.
Crisps
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What is the
formula
for calculating PED?
The formula is
[
(
n
e
w
D
−
o
l
d
D
)
/
o
l
d
D
]
×
100
=
[(new D - old D)/old D] \times 100 =
[(
n
e
w
D
−
o
l
d
D
)
/
o
l
d
D
]
×
100
=
Δ
D
/
Δ
P
\Delta D/\Delta P
Δ
D
/Δ
P
and
[
(
n
e
w
P
−
o
l
d
P
)
/
o
l
d
P
]
×
100
[(new P - old P)/old P] \times 100
[(
n
e
wP
−
o
l
d
P
)
/
o
l
d
P
]
×
100
.
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What does a
unitary elastic
good indicate?
A unitary elastic good has a change in demand
equal
to the change in price.
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If the price of a good increases by
10%
, what would be the expected change in demand for a
unitary elastic
good?
The expected change in demand would also be 10%.
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What are the factors that affect the
price elasticity of demand
(
PED
)?
Substitutes
: More substitutes lead to more elastic PED.
Percentage of income
: Higher percentage of income makes PED more elastic.
Luxury vs. necessity
: Luxuries are more elastic; necessities are inelastic.
Addictiveness
: More addictive goods are more inelastic.
Time period
: PED can be more elastic in the short run due to fewer substitutes.
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How do
substitutes
affect the
price elasticity of demand
?
The more substitutes available, the more elastic the
PED
will be.
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How does the
percentage
of income spent on a good affect its
PED
?
If a good takes a large percentage of income, its PED will be more elastic.
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How do luxury and
necessity goods
differ in terms of
PED
?
Luxury goods
are more elastic, while necessity goods are inelastic.
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How does
addictiveness
influence the
price elasticity of demand
?
The more addictive a product is, the more
inelastic
its demand will be.
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How does the time period affect the
price elasticity of demand
?
In the
short run
,
PED
may be more elastic due to fewer substitutes, while in the
long run
, more substitutes may be available.
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What does
price elasticity of demand
measure?
How sensitive the
quantity demanded
is to
price changes
What is the formula for price elasticity of demand?
P
r
i
c
e
E
l
a
s
t
i
c
i
t
y
o
f
D
e
m
a
n
d
=
Price Elasticity of Demand =
P
r
i
ce
El
a
s
t
i
c
i
t
yo
f
De
man
d
=
Percentage Change in Quantity Demanded
Percentage Change in Price
\frac{\text{Percentage Change in Quantity Demanded}}{\text{Percentage Change in Price}}
Percentage Change in Price
Percentage Change in Quantity Demanded
If a
10%
price increase leads to a
20%
decrease in quantity demanded, what is the
price elasticity of demand
?
2
How is
price elasticity of demand
calculated?
It is calculated by dividing the
percentage change
in
quantity demanded
by the percentage change in price.
What type of
elasticity
is indicated when the quantity demanded decreases by
15%
with a
10%
price increase?
Elastic
If a clothing store reduces jeans prices by
15%
and sees a
25%
increase in sales, what is the
price elasticity of demand
?
1.67