The Two-Process Model developed by Mowrer (1947) is used to explain how phobias are learned, and combines classical conditioning and operant conditioning.
The Two-Process Model- first stage: acquisition- classical conditioning & second stage: maintenance- operant conditioning.
Both processes/ stages of the Two-Process Model are needed to explain why phobias begin in the first place (classical) and then also continue (operant).
A phobia is acquired/ learnt through association- demonstrated by the study of Little Albert (phobia of rats).
Little Albert was never deconditioned- left with phobia for rest of life- potential for psychological harm- ethical issues.
Little Albert's phobia was generalised to other furry white objects, for example a fur coat and a Santa Claus beard.
Maintenance:
The likelihood of a behaviour being repeated is increased if the outcome is rewarding-operant conditioning.
In the case of a phobia, the avoidance of (or escape from) the phobic object reduces fear and is thus reinforcing (an example of negative reinforcement).
Evaluation- Strength:
Holds good explanatory power.
The Two-Process Model was a definite step forward when it was proposed in 1960 as it was beyond Watson & Rayner's concept of classical conditioning explaining phobias alone.
It explained how phobias are maintained over time, and this has important implications for therapies because it explains why patients need to be exposed to the feared stimulus.
Evaluation- Strength:
Successful therapies have been developed as a consequence of this theory.
Such as systematic desensitisation & flooding, both of which have high success rates.
It suggests the theory is correct in explaining the behaviour in the first place.
Evaluation- Weakness:
It is an incomplete explanation.
Bounton (2007) pointed out that evolutionary factors probably have an important role in phobias but the Two-Process Model ignores this, eg we easily acquire phobias of things that have been a source of danger in evolutionary past, for example a fear of snakes, heights, the dark etc- Seligman called this biological preparedness.
This phenomenon of preparedness is a serious problem for the Two-process theory, as it shows that there is more to acquiring phobias than simple conditioning.
Evaluation- Weakness:
Ignores cognitive aspects- the Behaviourist Approach orientated towards explaining behaviour rather than cognition.
Not all phobias develop from a trauma, sometimes people develop a phobia and are not aware of having had a related bad experience.
Cognitive explanations such as irrational thoughts, or stress diathesis models, such as having a genetic predispositon to acquire phobias, could explain these phobias better- such as social phobia or agoraphobia.