Social Influence

• Role: the behaviour adopted by an individual or assigned to them that influences the way in which they function or act in different situations and life in general
• Status: the importance of an individual's position in a group as perceived by members of the group
• Power: an individual's ability to control or influence the thought's feelings and behaviours of another person
• Reward power - Ability to give positive consequences or remove negative consequences in responses to specific behaviour
• Coercive power - Ability to give negative consequences or remove positive consequences in response to specific behaviour
• Legitimate power - An individual's status gives them the right to exercise power over those with a lower status or with less authority
• Referent power - Individual's identify with or want to be like or liked by this person
• Expert power - Having special knowledge or skills that are desirable or needed
• Deindividuation - Occurs when people act in a certain way because of the anonymity (loss of identity that a group provides)