Nominal measurement — the classification of characteristics into mutually exclusive categories
Ordinal measurement — the ranking of objects based on their relative standing to each other on an attribute
Interval measurement — indicating not only the ranking of objects but the amount of distance between them
Ratio measurement — distinguished from interval measurement by having a rational zero point
Descriptive statistics enable researchers to summarize and describe quantitative data.
In frequency distributions, which impose order on raw data, numeric values are ordered from lowest to highest, accompanied by a count of the number (or percentage) of times each value was obtained
A skewed distribution is asymmetric, with one tail longer than the other.
In a positively skewed distribution the long tail points to the right (e.g., personal income); in a negatively skewed distribution the long tail points to the left (e.g., age at death).
Measures of central tendency are indexes, expressed as a single number, that represent the average or typical value of a set of scores.
The mode is the value that occurs most frequently in the distribution
Median is the point above which and below which 50% of the cases fall
Mean is the arithmetic average of all scores.
The mean is usually the preferred measure of central tendency because of its stability.
Measures of variability — how spread out the data are—include the range, semiquartile range, and standard deviation.
The range is the distance between the highest and lowest scores
Standard deviation indicates how much, on average, scores deviate from the mean.
The variance is equal to the standard deviation squared.