Strength = Zimbardo and his team had control over important variables - selected emotionally stable individuals and randomly assigned them to be guards or prisoners - this helped eliminate personality differences as an explanation for the findings.
Control
If the guards and prisoners acted differently but were assigned their roles by chance then their behaviour must of been influenced by the roles themselves.
Control
This control increased the study’s internal validity making us more confident in concluding how roles affect conformity.
Lack of realism
Limitation = lack the realism of a prison - Ali Banuazizi and Siamak Movahedi (1975) argued that participants were just play-acting based on stereotypes of how prisoners and guards should behave - one of the guards based his role on a brutal character from the film Cool Hand Luke.
Lack of realism
Limitation = explains why the prisoners rioted - they thought thats what real prisoners did - suggests that the findings of the SPE tell us little about conformity to social roles in actual prisons.
Lack of realism counterpoint
Mark McDermott (2019) argues that the participants acted as if the prison was real to them - 90% of the prisoners’ conversations were about prison life - discussed how they couldn't leave the SPE before their sentences were over - One prisoner even believed the prisoner was real but run by psychologists instead of the government.
Lack of realism counterpoint
Suggests that the SPE did replicate the social roles of prisoners and guards in a real prison - giving the study a high degree of internal validity.
Exaggerates the power of roles
Limitation = Zimbardo may have exaggerated the power of social roles to influence behaviour (Fromm 1973) - only 1/3 of the guards behaved brutally - 1/3 tried to apply the rules fairly - the reset actively helped and supported prisoners by sympathising, offering cigarettes and reinstalling privileges.
Exaggerates the power of roles
Limitation - oat guards resisted the pressure to conform to a brutal role - suggests that Zimbardo overstated his view the SPE participants were conforming to social roles and minimised the influence of personality factors.