Who? Operationalisation = well-controlled research - making reliable and objectiveresearch possible
Why? Improvespsychology's credibility
Limitation: Higher level
What? Some behaviours only understood at higher level
Who? Stanford Prison Experiment - social behaviour cannot be understood in terms of individuals; no conformity 'gene' so processes can only be explained at level they occur
Why? Higher levelsexplanations provide more valid account
Counterpoint: Scientific approach
What? Oversimplification; reduced validity
Who? Explanations at level of the gene do not include analysis of social contextbehaviour occurs in
