TRANSCREATION AND TRANSLATION

• What are the learning objectives of the video viewing session?

  Define translation and transcreation, determine types of translating and transcreating literary text, and transcreate a commercial appealing to Filipinos.
• What is translation?


  Translation is the process of transferring written texts from one language to another.
• What is an example of a translated phrase in Japanese?


  “What is your name?” translates to “あなたの名前は何ですか？”
• What historical event marks the beginning of formal translation studies?


  The translation of the Hebrew Bible into Greek in the 3rd century BC.
• When did the formal study of translation emerge?


  In the mid-20th century.
• What is transcreation?


  Transcreation is a specialized translation technique that creatively adapts content while preserving its original intent and emotional impact.
• Who coined the term "transcreation" and when?

  Purushottama Lal in 1964.
• What are the two main focuses of translation and transcreation?


  Translation focuses on accurate meaning transfer, while transcreation focuses on emotional impact and cultural resonance.
• What are the main differences between translation and transcreation?


  • Translation: Accurate meaning transfer, literal or close adaptation, informative texts.
  • Transcreation: Emotional impact, creative adaptation, marketing materials.
• What are the seven types of translation?

  Literal Translation, Dynamic Equivalence, Formal Equivalence, Adaptation, Machine Translation, Collaborative Translation, Fansubbing.
• What is the focus of Literal Translation?


  It focuses on a word-for-word rendering of the original text.
• What is Dynamic Equivalence in translation?


  Dynamic Equivalence aims for a translation that conveys the same meaning and emotional impact as the original.
• What does Formal Equivalence prioritize?


  It prioritizes a direct translation that closely follows the structure and wording of the source text.
• What is the purpose of Adaptation in translation?


  Adaptation alters the content to make it more culturally relevant for the target audience.
• What is Machine Translation?


  Machine Translation utilizes software or algorithms to translate text quickly.
• What is Collaborative Translation?


  Collaborative Translation involves multiple translators working together to produce a text.
• What does Fansubbing refer to?


  Fansubbing refers to the practice of fans creating unofficial subtitles for foreign films and television shows.
• What are the six types of transcreation?


  Marketing Transcreation, Literary Transcreation, Cultural Adaptation, Content Transcreation, Visual Transcreation, Fandubbing.
• What is the focus of Marketing Transcreation?


  Marketing Transcreation adapts advertising copy to resonate emotionally and culturally with the target audience.
• What does Literary Transcreation involve?


  Literary Transcreation involves recreating literary works to capture the essence and emotional depth of the original.
• What is Cultural Adaptation in transcreation?


  Cultural Adaptation focuses on adjusting cultural references to make them relatable to the target audience.
• What is Content Transcreation?


  Content Transcreation involves adapting various types of content to align with the target audience's preferences.
• What is Visual Transcreation?


  Visual Transcreation adapts visual content along with text to ensure cultural relevance.
• What is Fandubbing?


  Fandubbing is a form of fan-made dubbing where enthusiasts replace original audio tracks with their own voiceovers.
• What are the criteria for the Transcreation Commercial Rubric?


  • Cultural Relevance: Resonates with Filipino culture.
  • Creativity and Originality: Innovative and original ideas.
  • Engagement and Appeal: Captivates the audience's attention.
• What activity involves creating a Venn diagram related to translation and transcreation?


  Students are asked to draw a Venn diagram showing differences and similarities between translation and transcreation.
• What is the group activity involving transcreation during the session?


  Students form a group to transcreate a foreign commercial appealing to Filipinos.
• What is the purpose of the recap time in the session?


  To test students' understanding of the material covered.
• What is the final message at the end of the session?


  Thank you for listening!