Carrots, sticks & sermons
How can government agencies & other organisations get more people to be active?
The ‘carrot’ → Rewards
eg additional funding to indice providers to ‘lift their game’
Carrot = if given resource use it
The ‘stick’ → Punishments
eg compulsory fitness?
eg taxes on ‘harmful’ goods
Stick = more difficult; can’t force someone to exercise (compulsory for primary school)
The ‘semon’ → Appeals to be good
eg public information campaigns?
Sermon - eat something when you drinking (alcohol + food = more calories, contradiction)