Experimental: when differences on variable A are produced, then differences on variable B are measured
Correlational: When differences on variable A are observed, then differences on variables B are measured
Naturalistic observations:
discovery oriented, not proving through experimentation
invisible observers
observer bias
hard to distinguish cause from coincidence
low internal validity
high external validity
Invisible observers: researchers must become participants or concealed - some behaviours occur in specific places, way to gain confidence around people to get more honest answers
Observer bias: subjective rating of behaviour if they more acquainted with participants, their perspectives ultimately change
Internal validity: behaviours being the product of the manipulation of the I.V and nothing else - in a lab for an experiment
External validity: behaviours being observed will likely be those observed in a natural setting
Single-blind study: participants do not fully know the conditions they are going to be subjected to
Double-blind study: neither the researchers nor the subjects know what conditions the subjects are in - eliminates experimenter bias
Non-equivalent groups: when the groups themselves provide the differences in results, instead of the manipulation of the I.V.
Random Assignment: every participant has an equal chance of being put in groups
Manipulation of the I.V:
Establish at least two conditions that differ systematically on the I.V.
Control all other variables so that none of them systematically differs across conditions (so that there is no confounding variable)
Controlling confounding variables:
Experimental control 1.a. Elimination
Randomisation
Counterbalancing
Matching participants then random assignment
Statistical control
Experimental method: determining whether variables are related, where IV is manipulated and all other variables are controlled, either by randomisation or by direct experimental control
Non-experimental/Correlational method: measurement of variables to determine whether variables are related to one another
Factorial design- relationship between independent variables- to see how many conditions the study could lead to and which outcome is most/least likely to occur, when considering our hypothesis
Problems with causal conclusions in Non-experimental research:
direction of cause and effect - unknown usually, whether A causes B or vice versa
The ‘thirdfactor’ problem - an extra variable that could explain the supposed relationship between two variables
Techniques for controlling third factors in non experimental research:
Holding constant- keeping the potential third factor constant - hard to control
Statistical control - statistically remove it from the equation
Matching - when assigning participants to the IV in an experiment. In a non-experimental study, it occurs at the selection into the study
Applications of Non-Experimental Research:
Early stages
Ethical and practical limitations
The goal is prediction not cause - Prediction v/s control