A type of social influence where an individual changes their behavior or opinions to align with a group or societal norm
Complianceconformity
Going along with others only in public but not changing your personal opinion, only superficial, behavior stops when group pressure does
IdentificationConformity
conforming as being apart of that group is something you value by publicly changing your opinions.
InternalizationConformity
Genuinely accepting group norms by permanently changing views without other group members.
Normative Social Influnce
When someone conforms because they want to be accepted and fit in, more likely because they are in a group and they are more compliance due to peer pressure
Informational social influence
Conforming because they want to be right when they feel unsure or are in a ambiguous situation.