studies the economic behaviour of individuals and groups and the economic relationships between individuals and groups
positive statement
a statement of fact that can be scientifically tested to see if correct or not. can also be falsified
normative statement
a statement that includes a value judgement and includes ethical or moral judgements
need
something that is necessary for human survival e.g food, clothing, warmth or shelter
want
something that is desirable but not necessary for human survival e.g phone
command economy / planned economy
an economy in which government officials or planners allocate economic resources to firms and other productive enterprises
market economy
an economy in which goods and services are purchased through the pricemechanism in a system of markets
mixed economies
an economy that contains both a large market sector and a largenon-market sector in which the planning mechanism operates
land
all the natural resources
labour
the workforce
capital
machinery/tools and the stock of manufactured resources (raw materials, semi-finished goods, and finished goods)
enterprise
the individual who seeks out profitable opportunities
opportunity cost
the cost of giving up the nextbestalternative
productive efficiency
occurs when it is possible to produce more of one good without producing less of another. for a firm it occurs when the ATC of production is minimised
production possibility frontier
a curve depicting the variouscombinations of two products (or types of products) that can be produced when all the availableresources are fully and efficientlyemployed
allocative efficiency
occurring when economic activity results in the best combinations of goods or services being produced, and available to be consumed, taking into account consumers' preferences
resource allocation
the process through which the available factors of production are assigned to produce different goods and services e.g how many of society's economic resources are devoted to supplying different products like food, cars, healthcare and defence
factors of production
inputs into the production process
economic growth
the increase in the potential level of real output the economy can produce over a period of time
rational behaviour
people try to make decisions in their self-interest or to maximise their privatebenefit
untilty theory
total utility and marginal utility and diminishing marginal utility
utility

the satisfaction or economicwelfare an individual gains from consuming a good or service
marginal utility
the ADDITIONALwelfare, satisfaction or pleasure gained from consuming one extraunit of a good or service
asymmetric information
when one party to a market transaction possesses lessinformationrelevant to the exchange than the other
behavioural economics
a method of economic analysis that applies psychologicalinsights into human behaviour to explain howindividuals make choices and decisions
bounded rationality
when making decisions, individuals' rationality is limited by the information they have, the limitations of their minds, and the finite amount of time available in which to make decisions
bounded self-control
where individuals have limitedself-control to act rationally in their own interest
thinking fast
refers to making decisions quickly and little effort is used to analyse the situation (automatic thinking). decisions are intuitive and instinctive
thinking slow
known as reflective thinking. concentration and mentaleffort are both required to work through a problem before a decision can be made
bias
to disregard opposingviews and to allow personal opinions/prejudices to influence a judgement
cognitive bias
a systematicerror in thinking that affects the decisions and judgements that people make
confirmation bias
the tendency to seek only information that matches what one already believes
rule of thumb
thinking shortcuts, or informed guesses, that individuals use to make decisions to save time and effort
availability bias
occurs when individuals make judgments about the likelihood of futureevents according to how easy it is to recallexamples of similar events
anchoring bias
the human tendency when making decisions to relytooheavily on the first piece of information offered. individuals use an initial piece of information when making subsequent judgements
social norms
forms or patterns of behaviour considered acceptable by a society or group within that society
nudges
factors which encourage people to think and act in particular ways. Nudges try to shift group and individual behaviour in ways which comply with social norms
altruism
act to promote someone else's wellbeing , even though we may suffer a cost
maximising theory
economic agents only act in a way to maximise their net benefit
fairness
the quality of being impartial, just, or free of favouritism. It can mean treating people equally, sharing with others, giving others respect and time, and not taking advantage of them