Correlations illustrate the strength and direction of an association between two or more co-variables
Correlations are plotted on a scatter graph
One co-variable is represented on the x-axis and the other on the y-axis. Each point or dot on the graph is the x and y position of each co-variable.
Positive correlations
As one co-variable increases so does the other.
Example:
Frequent use of caffeine is correlated with high anxiety.
We might get people to work out how many caffeine drinks they consume over a weekly period and then have them self-report their level of anxiety at the end of the week.
Positive correlation means
Higher caffeine = higher anxiety
Negative correlations
As one co-variable increases the other decreases.
Example:
We have the same caffeine drinkers to record the number of hours of sleep they have.
Caffeine consumption is often associated with less sleep
Negative correlation means
Higher caffeine = less sleep
Zero correlations
When there is no relationship between the co-variables.
Example:
The association between the people in at a shopping centre in manchester and the total daily rainfall in Peru is likely to be zero.
Experiments
The researcher manipulates the IV in order to measure the effect on the DV.
We can assume that any changes observed in the DV have been therefore caused by the IV.
Correlations
No manipulation of variables and therefore, not possible to determine a cause and effect relationship.
Even if we find a strong correlation we cannot assume that that one variable is the cause of another.
AO3 - Strengths
Useful preliminary tool for research.
This can suggest ideas about possible research in future.
Quick and economic
No need for controlled environment and no manipulation of variables.
Data collected be others (secondary data) can be used.
AO3 - Limitations
Cannot tell us why variables are related
Potential that an untested variable is the cause for the relationship
Eg. Perhaps people who drink a lot of caffeine do so because they work a job that requires long hours and high concentration therefore, there is a third variable - job type
Potential to be misused or misinterpreted
Eg. correlations between criminal activity and ‘broken homes’. Assumption that it is due to a ‘broken home’ people commit crime and doesn’t consider other factors.
Mean - The average
Adding all the scores together and dividing by the total number of scores
Example:
5, 7, 7, 9, 10, 11, 12, 14, 15, 17
Mean - the average
Includes all the scores in the data set within the calculation This means it is more representative of the data as a whole.
However, the mean is easily distorted by extreme values.
Median
The middle value in a set of data set when the scores are arranged from lowest to highest.
In an even number of scores the median is halfway between the two middle scores.
Example:
5, 7, 7, 9, 10, 11, 12, 14, 15, 17
Median
Extreme scores do not affect in the same way that it way it does with the mean.
However, it is less sensitive than the mean as the actual value of lower and higher numbers are ignored and extreme values may be important
Mode
The most frequently occurring value
There can sometimes be more than one mode or no mode if all scores are different
Example:
5, 7, 7, 9, 10, 11, 12, 14, 15, 17
Mode
For data in categories it can be the only measurement you can use.
The mode can be a wildly different score from our mean and median
If there are several modes then thats not useful information.
Range
(Highest score - Lowest score) + 1 = range
Example:
5, 7, 7, 9, 10, 11, 12, 14, 15, 17
Range
Easy to calculate.
Only takes into account the two most extreme values, this might not be representative of the data set as a whole.
Influenced by outliers.
Standard Deviation
A single value that tells us how far scores deviate (move away) from the mean.
Larger the deviation the greater the spread within the data set. Smaller the deviation the smaller the spread within the data set.
Example:
5, 7, 7, 9, 10, 11, 12, 14, 15, 17
Standard Deviation
More precise measure of dispersion as it includes all values within the final calculation.
However, this means that it can be distorted by one extreme value.