Variables affecting Conformity

• Group Size: does increasing the size of the group affect levels of conformity?


  Asch found that when at least 3 confederates were used, conformity rose to 32%.
• Unanimity: does the presence of a non-conforming person affect conformity levels?


  Asch found the presence of a dissenter, decreases conformity.
• Task Difficulty: does the task difficulty affect conformity levels?


  Asch found the more difficult the task, the greater the conformity.
• For group size Asch found with 2 confederates, conformity occurred on 12.8% of trials.