Unanimity

• (1) Aim: To see what happens to conformity levels when the group’s unanimous position is broken.
• (2) Method: In one variation, one of the confederates was instructed to give the correct answer throughout, whereas in another variation, one of the confederates gave a different incorrect answer to the majority. All participants experienced the same line comparison test.
• (3) Results: When the confederate gave the correct answer, conformity dropped to 5%. When the confederate gave the incorrect answer, conformity dropped to 9%.
• (4) Conclusion: This shows that if you break the group’s unanimous position, conformity is reduced, even if the answer provided by the supporter, is still incorrect.