Cards (4)

  • (1) Aim: To see how increasing the difficulty of the task affects conformity.
  • (2) Method: The same line comparison test was used but this variation made the task more difficult, by making the difference between the line lengths significantly smaller.
  • (3) Results: Participants gave more incorrect answers, increasing the rate of conformity.
  • (4) Conclusion: Conformity increased probably due to informational social influence (ISI), as people will look to others for guidance when they are unsure.