AO1 - Minority Influence in Social Change

• Consistency, sacrifices, and group membership are factors that determine the success of a minority in facilitating social change.
• Similarity in terms of group membership increases the likelihood of minority influence.
• Minority groups play an important role in facilitating social change by influencing an entire society to change their attitude, behaviours and beliefs.
• When a minority has influence to start a movement of others, they make a change to become a majority. Martin Luther King spoke as a minority but soon challenged the American government and created a snowball effect.