health is the importance of being able to fulfill our potentials and obligations, manage our life and participate in social activities including work are equally important
What is health psychology?
It is the study of how psychological factors affect health and illness.
Have close contact with patients or a first contact role or work in a community setting – need skills and knowledge to deliver effective health promotion
Work to promote healthy behaviours and healthy lifestyle requires knowledge of the underpinning theory
Need to consider the requirements of ‘hard to reach’ groups (e.g. ethnic groups) (Needle et al, 2011)
health behaviour change models
Models are used to develop interventions (eg a stop smoking campaign) to optimize adoption of healthy behavior
Most models usually focus on individual health, some look at population health
Many determinants (environment, social factors, cultural factors etc.) exert an influence on behavior
behaviour change and illness perception
What we assume will happen
information and knowledge
attitude change
behavior change
key factors in promoting and maintaining change
How and when the behavior is called into question
Easier to change if “the environment” can assist
Individual has gained control of the behavior
Consider coping strategies
Social support
The skill and competence of practitioner and patient
social cognitive theory
Albert Bandura in 1986
Considers the interaction between an individual and how these factors will influence learning
Self-efficacy is a very important factor
Places a focus on peoples potential to alter
Persuasion often ineffective so focus on self-empowerment and support
All the behavior change models will look at dall under the ‘umbrella’ of ACT
Self-efficacy is key
promoting and maintaining change
When behaviour is called into question – entirely individual as the cognitive dissonance created may be dealt with in rational and irrational ways
Behavior is difficult to maintain e.g. smoking in hospital or workplace
Individual gains control of the behavior
What helps change (Naidoo & Wills, 2009)
It is self-initiated
Behavior is not part of the coping strategy
Not problematic or uncertain
Social support is present
The skills and knowledge of the practitioner and client
health behaviour theories/models that focus on individuals
Health Belief Model – emerged from research on disease prevention
Theory of Planned Behaviour – emerged from research looking at why attitudes do not always prompt behavior
Transtheoretical Model – Looks beyond action to maintenance, which is important for some behaviors