AO3 - Cognitive Approach

• Computer models use computer analogies to represent human cognition which are abstract concepts, so may not apply to human emotion.
• Cognitive neuroscience studies the neural bases of cognitive functions using brain imaging techniques, which are very objective.
• Cognitive approach takes a scientific approach and uses experimental methods, which is very reliable.
• Computer models may not accurately represent human information processing.
• Humans make mistakes and forget, unlike computers.
• Limitations of the cognitive approach include the lack of focus on emotion and motivation and the use of artificial test materials.
• The cognitive approach may lack ecological validity and the computer models used may not fully capture human information processing.
• The cognitive approach has many practical applications in therapy such as CBT for depression or schizophrenia.
• The cognitive approach is argued to be too simplistic as it ignores the role of human emotion in behaviour.
• One limitation of the cognitive approach it is based on machine reductionism, which decreases the validity.
• The cognitive approach is founded on soft determinism, which suggests there is an element of free will in our decision making.
• Theoretical models such as the multi-store model of memory have been used to explain how information is processed.
• Many experiments were conducted in the lab, making them more reliable.
• The cognitive approach aims to be scientific, by objectively measuring internal mental processes.