16 Marker MSM

• The multi-store model includes three separate unitary stores: Sensory register, short term memory and long term memory and information flows through these three stores in a fixed linear order
• The sensory register codes information from sense organs and each is coded differently. It has a limited duration, less than 2 seconds as low as 0.5 and has a very large capacity. Paying attention to information leads to transferal to the short term memory otherwise we forget due to rapid decay.
• Short term memory mainly codes acoustically and similar sounds can lead to confusion. It has a limited duration of 18 - 30 seconds and a limited capacity of 5 - 9 items. Rehearsal, constant rote repeating, allows retaining info in the STM. Doing this a lot transfers info to the LTM. Forgetting occurs due to displacement or decay
• The sensory register codes information from sense organs and codes them differently. It has a limited duration from 2 seconds to as low as 0.5 and has a very large capacity. Paying attention allows the information to transfer to the short term memory otherwise we forget due to rapid decay
• The long term memory codes semantically. Its duration is a few minutes to a lifetime and has an unlimited capacity. Forgetting happens through interference and retrieval failure.