when there were 3 teachers (1 pp and 2 confederates) the real pp was less likely to obey if the other two refused
Proximity of the victim
when the learner was in the same room as the teacher obedience dropped to 40%
it dropped to 30% when the teacher had to place the learnwers hand on a shock plate
proximity made the learners suffering hard to ignore
Proximity of the authority
when the authority figure gave answers over the phone obedience dropped to 23%
Location of the experiment
when the experiment took place in a run down building obedience levels fell to 48% - the association with the authoritative Yale University building was taken away
