Place and distribution

• What does "place" refer to in the context of food product distribution?


  It refers to the distribution of the new food product to the consumer at the right time and place.
• What is the distribution system in marketing?

  It is the combination of decisions relating to marketing channels, storage facility, inventory control, location, transportation, and warehousing.
• How does getting 'place' right affect sales?


  It increases the chances of sales over a longer period, leading to greater market share and profits.
• What is the relationship between distribution channels and customer access to food products?


  The distribution process allows customers access to the food product when they want it.
• What is a distribution channel?


  It is a chain that links the point of manufacturing to the final customer.
• How can products be sold to customers?


  Products can be sold directly to customers or indirectly through intermediaries like wholesalers or retailers.
• What does market coverage refer to in distribution channels?


  It refers to the intensity of the distribution network and the number of outlets selling the product.
• What are the different types of store types in food product distribution?

  • Supermarkets: Large retail stores with daily needs and foods.
  • Department stores: Wide range of goods from many producers.
  • Chain stores: Two or more stores with the same name and characteristics.
  • Discount stores: Wide range of products at discounted prices.
  • Superstores: Very large out of town stores.
  • Direct sales: Goods sold directly to consumers.
  • Mail order: Customers order via post from a catalogue.
  • Internet/commerce: Customers order via the internet or app.
• What is intensive distribution?


  It means products are available at every possible outlet to saturate the market.
• What type of products typically use intensive distribution?


  Convenience goods such as milk, lollies, and newspapers.
• Give an example of a company that uses intensive distribution.


  Coca-Cola.
• What is selective distribution?


  It involves using only a moderate proportion of all possible outlets for specific products.
• Why might a consumer seek out a specific retail outlet in selective distribution?


  Because the outlet stocks a certain food product that is not available elsewhere.
• What is exclusive distribution?


  It is a channel choice for high-quality or unique products with intentionally limited distribution.
• What type of market does exclusive distribution target?


  It targets a niche market with well-defined segments of the population.
• How does the pricing of products relate to exclusive distribution?


  The price reflects the niche market where marketing efforts are directed towards exclusivity.