Promotion

• What is sales promotion used for?


  To entice consumers to purchase new food products
• What are some examples of sales promotion?


  Introductory offers, vouchers, discount codes, and free samples
• How do sales promotions target specific demographics?


  By being geared towards the demographic the new food product is aimed at
• What are some promotional materials used at the point of sale?


  Display racks, stands, shelf talkers, and posters
• What is personal selling?


  Communicating face-to-face with a potential customer to sell a product
• What are the advantages of personal selling?


  It provides a two-way flow of information and direct consumer feedback
• What skills are essential for effective personal selling?

  Interpersonal and communication skills, and thorough product knowledge
• How do companies often introduce new food products?

  Through trade fairs and exhibitions using personal selling strategies
• What does direct marketing specifically target?


  A person or company to generate new business
• What are some methods of direct marketing?

  Direct mail, telemarketing, and marketing via email or text
• How does direct marketing enable personal relationships with consumers?


  By directly targeting consumers and personalizing messages
• What must be considered when using direct marketing?


  Privacy laws and ethical issues
• How do Coles and Woolworths use direct marketing?


  Through loyalty cards like Flybuys and Woolworths Reward Card
• What is digital marketing primarily associated with?


  The internet
• What are some components of digital marketing?


  Social media, mobile apps, and electronic billboards
• How does push marketing differ from pull marketing?


  Push marketing sends messages without consent, while pull marketing involves consumers seeking information
• What is the purpose of promotion?


  To inform consumers about new products and persuade them to buy
• What should an effective promotional program consider?


  The audience, budget, and how to encourage purchases
• What are the types of promotional programs?

  • Advertising
  • Public Relations (PR)
  • Sponsorship
• What is advertising?


  Paying to get a message to potential customers
• What are some advertising media?


  Newspapers, radio, magazines, and television
• What is a characteristic of advertising communication?


  It is one-way communication that does not require an immediate response
• What does public relations (PR) aim to achieve?


  To build awareness about a new product and communicate with the target audience
• How is PR typically funded?


  Companies usually do not pay for PR features
• What is the purpose of sponsorship in PR?


  To build brand awareness and emphasize social or ethical credentials
• Which company is mentioned as a master of advertising?

  Coca-Cola
• What is the goal of sponsorship?


  To build brand awareness and emphasize social or ethical credentials