Mowrer, (1960) proposed that there are 2 processes involved in learning/ acquiring a phobia.
Phobias are first learned through classical conditioning.
Then they continue to be maintained through operant conditioning.
Phobias learned firstly by classical conditioning.
Classical conditioning is the process of acquiring by associating two stimuli together e.g. a rat and loud banging to condition a response.
Phobias are acquired through classical conditioning.
How we learn to associate something, is we do not fear(NS), being trapped in a lift, After association has formed, the lift(NS) causes a response of fear(CR), consequently we develop a phobia of lifts.
Phobias are generalised to similar situations.
For example, someone who has a phobia of lifts, also has a fear of escalators.
Phobias are maintained through operant conditioning.
However, most phobias are a long term thing and according to Mowrer, our phobias are maintained through operant conditioning.
According to the theory, phobias can be negatively reinforced.
This is where behaviour is strengthened because an unpleasant consequence is removed.
Avoidance reduces the person's feelings or anxiety, so negatively reinforces their behaviour, making the person, more likely to repeat this behaviour in the future. As a result, the person continues to avoid lifts and maintain the phobia.
Phobic responses acquired by classical conditioning can fade over time, which might explain what operant conditioning reinforces them to continue.
Mowrer suggested that when we avoid a phobic stimulus we successfully escape fear and anxiety.