TYPES OF CONFORMITY

• What is conformity?


  A change in behaviour or belief as a result of a real or imagined group pressure- the minority yielding to the majority.
• what is compliance?


  Publicly conforming to the behaviour or views of others, but privately maintaining one's own views.

  • based around a desire to fit in
  • the change is weak and temporary - only when the group is around
• What is an example of compliance?


  Supporting a football team that your friends support, but you actually support a different team.
• What is identification?


  Adjusting and exhibiting behaviours and opinions of the group because membership of the group is desirable.

  • private and public acceptance when the group are around
  • identify behaviours that are accepted in the group
• What is an example of identification?


  Being in a new class in a new school.
• What is internalisation?


  Publicly and privately agreeing to the majority. this is a total change of beliefs after being exposed to the opinion of the group/ majority.

  • the individual makes up their own mind
  • can be conscious or subconscious.
• What is an example of internalisation?


  Eventually liking a team and becoming a football fan.

  culture - fashion and music