media texts have an immediate effect on the behaviour of the audience infected with messages and values
John Berger's theory?
men act women appear - men are represented as active, whereas women are primarily concerned with self- presentation
Todorov's theory?
narrative, equilibrium, disruption, restoration - equilibrium is a sense of calm and then this gets disrupted and makes the story change direction (usually in the middle). Then restoration occurs and a new equilibrium is made, disruption is dealt with
Laura Mulvey
Male gaze theory - women are presented in a way that men would like , slim pretty and affectionate
Propp's theory?
Stock characters - main characters a text may contain
villain
donor
helper
princess and father
dispatcher
hero
false hero
Levi-Strauss theory
Binary opposites -
good vs evil
male vs female
east vs west
dark vs night
dirt vs cleanliness
Barthes theory -
Enigma code - creates a sense of mystery and wonder to the audience that they want to find out
Hall's theory
Reception theory - people will read a text for different reasons
dominant reading - agree with what they are reading
negotiated reading - partly agree, sometimes modifies it to their own position
oppositional reading - disagree with what they are reading
What is uses and gratifications theory?
What audiences can get out of consuming a media text (PIES)
Personal Identity
Information
Escapism/entertainment
Social Interaction
Make sure to apply theories in answers to gain those higher bands
roland barthes referential code
you can link meanings to context of texts at the time
Dyer star theory
Person is a brand and objectifies them and makes the, buy the product
