Client brief formats

• Name the 6 types of client briefs

  Commissioned briefs

  Formal briefs

  Informal briefs

  Meetings and discussions

  Negotiated briefs

  Written briefs
• Commission briefs are when a client has requested a product or service. They are usually clear and Defined briefs. They could however restrain planning if insufficient information if provided.
• Formal briefs are clear and concise. They are usually delivered in a written form, and involve contractual agreements.

  They are specific and construct used with a clear agreement which allows to know what the client wants and involves any possible disagreements.
• Informal briefs are casual and flexible. They can be created in a social setting, and requires no written documents. The requirements are typically not preside and clearly defines, but it can provide a lot of creative freedom.
• Meetings and discussions are interactive ways to convey a brief. They provide an opportunity to discuss the requirements and prevents any misunderstanding.

  If information hasn’t been recorded carefully, it is possible that some information that was provided by the client may be missed or forgotten.
• Negotiated briefs involve discussions between the client and the media business. Clients and media businesses negotiate the scope, pricing and time scales.

  They are beneficial to planning and producing media products. However, negotiation can lead to disagreements that cannot be resolved.
• Written briefs are written documents that are sent to the media worker. They are very clear and allow production to get started quickly. However, they could miss out on key information required which could lead to future problems.