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Unit 1 Buissness Enviroment
factors affecting the success/failure of a business
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What are the main financial factors affecting a business's success?
Revenue
,
profit
, costs,
expenses
, and
cash flow
How is revenue defined in a business context?
Revenue is the
total income
from
sales
What does profit represent in a business?
Profit is what’s left after all expenses are deducted from
revenue
What might declining revenue indicate for a business?
It could mean the business is struggling to attract
customers
or facing competition
If a coffee shop's revenue drops in summer, what action might it take?
Introduce
seasonal
cold beverages
Why is monitoring costs and expenses essential for a business?
It helps improve
profitability
and identify
inefficiencies
What might a restaurant do if its ingredient costs rise sharply?
Explore
alternative suppliers
or adjust
menu prices
What does cash flow measure in a business?
The money coming in
versus
going out
Why is positive cash flow important for a business?
It allows a business to pay its bills,
reinvest
, and handle emergencies
What might a retail store do to manage seasonal cash flow dips?
Plan
for
these
dips
to
ensure
enough
cash
on
hand
What non-financial factors can impact a business's success?
Customer satisfaction
,
employee engagement
, and
brand reputation
How does customer satisfaction affect a business?
It affects
repeat business
and customer loyalty
What might a hotel do to improve customer satisfaction?
Address
cleanliness complaints
Why is employee engagement important for a business?
Engaged employees are more
productive
and provide better customer service
What could a business with low employee engagement implement to improve morale?
Regular training or
incentive programs
How can brand reputation influence a business?
A strong reputation can attract new
customers
, while a damaged reputation can deter them
What might a tech company with a strong reputation for innovation do?
Attract
tech-savvy
customers
What are short-term factors in business planning?
Activities that have an immediate impact on
sales
and operations
What are long-term factors in business planning?
Strategic planning
for growth, like launching new products or entering new
markets
What is an example of a short-term factor for a clothing store?
Offering
end-of-season
discounts
What is an example of a long-term factor for a clothing store?
Planning to launch an
online store
next year
Why is it important to compare a business's current performance to past results?
It can reveal
growth
or decline
What might indicate positive growth for a café?
Steady
increase
in sales over the past
two years
What does a SWOT analysis provide for a business?
A clear view of a business’s current position by analyzing
internal
and
external
factors
What are the four components of a SWOT analysis?
Strengths
,
weaknesses
,
opportunities
, and
threats
How can a business capitalize on its strengths according to a SWOT analysis?
By leveraging
internal
elements like strong
brand loyalty
or
unique products
What should a business do about its weaknesses identified in a SWOT analysis?
Address
internal issues
or limitations
What are opportunities in a SWOT analysis?
External
possibilities
for growth, such as
market trends
or new technology
What are threats in a SWOT analysis?
External risks like new
competitors
or
economic downturns
How might a bookstore use its SWOT analysis?
Identify strengths like a loyal customer base and weaknesses like a lack of online presence
What is the key takeaway from a SWOT analysis?
It helps businesses capitalize on
strengths
and
opportunities
while addressing
weaknesses
and preparing for
threats
Why is it important to look at both financial and non-financial data when assessing a business?
It provides a
comprehensive
view of the business's performance
What does financial analysis involve?
Using financial statements to understand
profitability
,
liquidity
, and overall
financial health
What do profit margins indicate in a business?
They help a business understand how much it earns
relative
to sales
What might a restaurant with low profit margins need to reassess?
Its
pricing strategy
or find
cost-effective
suppliers
What do liquidity ratios show for a business?
Whether a business can meet
short-term
obligations
What might a retail store with low liquidity struggle with?
Stocking up for
peak seasons
What does non-financial data include?
Customer reviews, employee surveys, and
market share
How can high customer satisfaction scores benefit a hotel chain?
They may lead to steady bookings and positive
word-of-mouth
advertising
Why is it important to compare a business's performance with organizational objectives?
To check if the business is meeting its
targets
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